Sides

Graphic
Born This Way
Born This Way
Visual Identity
2026


Born This Way is a music consuming collective that began in year 2023. They are designers, engineers, photographers, and musicians, each actively working in our respective fields. At the end of every year, they gather to select the Album of the Year.

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Object
for Arthur
Putopia Console
Multiverse Console
2026


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Object
Personal
3 DEGREES
Smart Toothbrush Sensor
2025


3 DEGREES consists of a sensor unit and a toothbrush body. When the user starts brushing, the sensor unit, precisely angled at 3 degrees, scans the surface of the teeth on the opposite side in real time to detect early signs of tooth decay. If any suspicious areas are found, the dedicated app quickly notifies the user and recommends timely dental care.

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Graphic
Otoki
Otoki Tomato Ketchup
Digital Painting
2026


The most familiar image of Otoki Tomato Ketchup in everyday life is a half-used bottle, crumpled and left in the corner of a refrigerator. This work captures and distills the characteristic form and impression of that crumpled ketchup, reinterpreting it as a simple illustration.






Graphic
Born This Way
Album of the year 2025
Visual Identity
2025


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Graphic
thethlng
New year’s card
Postcard Design
2026


2026 New Year’s Card Featuring a galloping horse and a message that swirls and spins.
Inside the CD, there is an hour-long recording of the rhythmical thundering of hooves.

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Graphic
Personal
Babylon
Research, Installation
2025


Babylon is a research project that investigates the origins of fortune-telling booths on Neungdong-ro and the cultural contexts in which they became embedded, through an analysis of their distinctive forms.

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Object
SWNA
Spine Chair
Furniture
2024


The shape that subtly protrudes toward the edges of the seat not only encourages the sitter to maintain proper posture by inducing slight discomfort but also conveys a unique aesthetic. For the workshop with SWNA, which aimed to create a “chair made of wood,” the design was completed using a minimal form and technique that effectively highlights the aesthetics of misaligned surfaces.






Graphic
Samsung Design Membership
Bind Tightly
Graphic Design
2025






Object
Personal
Detach Mode
Smartphone Concept
2024


A smartphone concept with a user-replaceable battery, inspired by the EU Battery Regulation approved in 2023.

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Object
Personal
Elysia
Wearable Speaker
2024


Elysia, an innovatively designed wearable speaker, features a vest-type design for easy wear. It offers customized spatial audio optimized for VR environments and effectively transmits vibrations through the user’s body, enhancing immersion in the VR experience.

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Object
Personal
Alertphone
Alarm Clock
2024


The Alertphone is an alarm clock that shouts time like a megaphone, featuring an analog ceramic finish and unique design that express the dynamic nature of time, while the automatic movement and CNC milling add a mechanical and handcrafted feel.

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Object
Personal
Everyware
Coffee Mug
2023


Everyware stacks coffee-brewing tools such as a kettle, server, and dripper into a single tumbler-like form, making them easy to carry. This allows users to enjoy a perfect cup of coffee anytime, anywhere.






Object
Personal
Mussel
Trowel
2023
























Selected Works
About
Woojin Jang
j.wwoojinn@gmail.com
+82 10 7611 3841


Instagram
Behance
LinkedIn
Woojin Jang was born and raised in South Korea and is currently a designer based in Seoul. He enjoys discovering new perspectives hidden in everyday life and telling stories through design. He loves music, coffee, and the small joys that fill his day.

During his university years, he gained experience in a wide range of manufacturing and design processes through Samsung Design Membership, various design awards, and industry-sponsored projects. In 2023, he co-founded 297 OFFICE with friends, and in 2025, co-founded thethlng, where he continues to explore diverse design outcomes and creative practices.

After graduating from the Department of Industrial Design at Konkuk University in 2025, he has been working as a multidisciplinary designer whose practice spans industrial design, graphic design, and branding.











Education
Konkuk University
B.A. in Industrial Design
2020 - 2025




Experience SWNA
Industrial Design Intern
2026 - Present

thethlng
Designer
2025 - Present

297 OFFICE
Designer
2023 - Present

Samsung Design Membership
Industrial Designer
2024 - 2025

Adaption Design Studio
Industrial Design Intern
2023 - 2024

Samsung Electronics
Freelance Industrial Designer
2026

Samsung Electronics
Freelance Industrial Designer
2024

Sergeant
ROKA Strategic Missile Command
2021 - 2022





AwardiF Design Award
Winner (Everglow)
2026

Red Dot Design Award
Best of the Best (Hotcake)
2026

IDEA
Gold Award (Hotcake)
2026

Red Dot Design Award
Winner (MOVI)
2024

Asia Design Prize
Gold Winner (Hotcake)
2026

Asia Design Prize
Gold Winner (Worknic)
2025

iF Design Student Award
Shortlist 300 (Hotcake)
2026

iF Design Student Award
Shortlist 300 (Hej)
2024




Exhibition
syzygy
Konkuk University College of Art and Design, B1F and 1F A&D Hall
Seoul, Korea
Nov 7–13, 2025

New Formative
Samsung Electronics Seoul R&D Campus, 
Tower A, 2nd Floor, Innovation Studio/Gallery
Seoul, Korea

August 22–27, 2025

No Futurblem
Samsung Electronics Seoul R&D Campus,
Tower A, 2nd Floor, Innovation Studio/Gallery
Seoul, Korea

August 22–27, 2024










Last Updated 26.06.21



Object
Personal
Everglow
Music Sketchbook
2025

Inspiration can come at any time and in any place. But it can also disappear just as easily. Many musicians record a quick hum on their phones to avoid forgetting a sudden melody, but these recordings often fail to fully capture the emotion and nuance of the moment. Everglow is a music sketchbook designed to turn inspiration into sound immediately. It combines a hardware interface for expressive performance with a generative AI-based sound system, allowing ideas to be shaped and developed on the spot.

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Object
Personal



Credits:
Woojin Jang, Eunhye Jang, Ilyeo Lee, Chaeeun Kim, Hyeryoung Jeong
Hotcake
Heat It, Play It, Hotcake
2025


Music isn’t just something you listen to—it makes you want to play together. But carrying heavy instruments or renting a studio can take the fun out of it. Hotcake removes the hassle, so you can enjoy jamming freely. With the modular speaker Cake and the haptic wearable Butter, you get the feeling of being in the same room—anytime, anywhere—without missing a beat. Experience immersive, unforgettable jam sessions even in your home.

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Object
Personal



Credits:
Seokoo Yeo, Woojin Jang, Dowan Kim, Suyeon Lee, Jungmin Park
Worknic
New Refresh Worktype
2024


Worknic is a future-oriented refresh work model designed for Generation Z refresh workers. Recognizing the growing demand for flexible work styles, it offers the opportunity to step away from familiar workspaces and enjoy outdoor productivity, as if on a picnic. With transformable desk mobility, setting up an outdoor work infrastructure becomes effortless. Our curation service recommends ideal locations that boost creativity and help users explore their personalized Worknic Place.

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Object
Personal
Come Together
Next Home Theater
2025


Come Together redefines home entertainment by eliminating the distractions that disrupt your immersion. By integrating ‘The Base,’ a mobile sound unit, with ‘The Tower’—which features a mini-fridge and mood lighting—and a Smart Station, it creates a truly seamless and immersive audiovisual experience.

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Object
Personal
Suburb
Live Recorder
2024


Today, musicians can easily share their music through online platforms but producing performance videos still involves a maze of complex gear and technical hurdles. Suburb brings together the entire process—mic setup, camera angles, audio-video sync—into a single portable device, offering musicians a more intuitive and seamless content creation experience.

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Object
Personal
MOVI
New Type XR Eyewear
2023


MOVI reimagines this experience for cinematic viewing in XR environments by relocating the computing components and battery outside the headset, and applying a Lenslet Array to achieve a lightweight, eyewear-like form.

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Object
Personal
KAKU
Matcha set
2024


The KAKU matcha set consists of three teacups, a small tea caddy, a chasen, a chawan, and a kettle. Each utensil is meticulously designed to stack within a single cohesive form, enhancing storage efficiency while collectively forming a complete sculptural object.

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Object
Personal
Hej
DAR Charting Robot
2023


Hej steps in to take over DAR charting on behalf of psychiatric nurses, giving them the time and space to care for the most important patient: themselves.

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Object
Personal
(Sphere)
Smartphone gimbal
2023


(Sphere) is a smartphone gimbal handle designed for instant use. (Sphere) is designed around a single, focused principle: correcting everyday motion with the fewest mechanisms possible. Rather than pursuing the full range and complexity of conventional handheld gimbals or gyroscopic systems, it distills their core stabilizing logic into a minimal, essential spherical form.

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Object
Personal
360 Dryer
Hair Dryer
2021


The 360 Dryer dramatically reduces the length of the vent and allows the dryer head to rotate approximately 360 degrees. This allows you to style your wrists and arms naturally without changing your grip position.

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Object
Personal
Ordi
Cochlear Implant
2020


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Object
Personal
flow
Scissors
2020


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Confidential
Samsung Electronics
2026
Future of mobile form-factor
Smartphone Design Group, MX Division
Product Design, User Research

2024
Smartphone accessory project
Samsung C-Lab
Product Design, Market Research, User Research
























© Woojin Jang 2026 All rights reserved.